Auro Domus: growth that had to beat the gold-price explanation
First place, SoMo Growth
Striking Digital Gold: Unlocking Exponential Growth for Auro Domus
Gold demand was already rising. That made the business question harder: could a new advertising structure improve margin, market share, branch activity and online sales beyond the movement of the category itself?
We rebuilt the digital advertising system across Google, Meta and Microsoft Ads. Search was split by intent, city and brand behavior. Performance Max supported calls, map interactions and branch visits. Meta covered the funnel while excluding recent buyers. Microsoft Ads opened another route to an older, more affluent audience.
The submitted results report a 154% year-on-year increase in overall gross margin. Webshop revenue rose 214.32%, while webshop gross margin rose 320.16%. Brand searches for Auro Domus rose 147.82%, compared with 39.36% growth for generic “investment gold” searches. The gap gave the team another useful signal that interest in the brand was growing. Gold does not make modest case-study material.
The same work also appeared in Digitalni Mix as The Golden Standard: Restructuring the Digital Ecosystem for Auro Domus. That entry looked at the wider channel system and test design.
SoMo Growth: winning case video
Striking Digital Gold: Unlocking Exponential Growth for Auro Domus
Watch the SoMo Growth case video
Digitalni Mix: submitted case video
The Golden Standard: Restructuring the Digital Ecosystem for Auro Domus
Watch the Digitalni Mix case video
Lancôme: a scratch card with a first-party data job
Third place, SoMo Growth; Special Mention by Aleph
Holiday Express: Scratch the Card
Lancôme sells through retail partners in Croatia and Bulgaria. The campaign needed a direct way to build first-party customer relationships without pretending that the wider retail network did not exist.
A digital scratch card gave people a reason to interact before sharing their data. Meta and TikTok brought traffic to a dedicated landing page. A real-time CRM connection processed entries and delivered rewards, which kept the journey moving from attention to a measurable customer record.
The submitted results report 21,824 new leads across the two markets at an average cost per lead of €0.55.
Pical Resort: a prize people could not scroll past
Second place, SoMo Growth
OTKLJUČAJTE FIRST CLASS ISKUSTVO. ZAUVIJEK
Official award credit: 404 / MYTY, SeekandHit and Pical
Client: Valamar Riviera
404 / MYTY led the project and brought SeekandHit on board to execute the performance campaigns.
Pical Resort needed attention before opening. The case built that attention around a prize with a clear pull: a lifetime of holidays at the five-star resort.
The official case video shows the campaign journey from the resort promise to a digital application and referral flow, followed by editorial coverage. It reports 152,248 entries, including referral links, between 19 November and 18 December 2025. It also reports a total reach of five million.
And the year before?
In 2025, SeekandHit received one SoMo Borac recognition: Special Mention by Aleph for Beyond Loyalty: Winning New Guests for Valamar, shared with Valamar Riviera.
The case reflected a ten-year working relationship. Its company-reported results included 20% revenue growth with a 14% increase in advertising investment, while more than 70% of bookings came from new guests.
A short look back
The recent results build on earlier work: two awards for the Valamar case in 2023: SoMo Global and Special Mention by Httpool, followed by SoMo Global recognition with My Luxoria in 2024.
The Growth win with Auro Domus and the recognition for Lancôme reward different kinds of work.
One rebuilt how advertising served margin and demand. The other gave a retail brand a direct customer connection.
Thank you to Auro Domus, Valamar Riviera and L’Oréal Adria for the trust and the room to test new ideas. Thank you to 404 / MYTY for cooperating on Pical project and trusting our team with the performance campaigns. And to our SeekandHit teams: this recognition belongs to the people who kept testing, solving problems and making the work better.
