{"id":2537,"date":"2012-04-20T08:45:40","date_gmt":"2012-04-20T06:45:40","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=2537"},"modified":"2012-04-20T08:45:40","modified_gmt":"2012-04-20T06:45:40","slug":"adwords-poboljsanje-exact-i-phrase-match","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/advertising\/adwords-poboljsanje-exact-i-phrase-match\/","title":{"rendered":"Google AdWords: Pobolj\u0161anje exact i phrase match klju\u010dnih rije\u010di"},"content":{"rendered":"<p>Svi korisnici AdWords-a koji su ovih dana optimizirali, pobolj\u0161avali i uglavnom bavili se svojim oglasnim kampanjama, imali su priliku vidjeti <a href=\"http:\/\/adwords.blogspot.com\/2012\/04\/new-matching-behavior-for-phrase-and.html\">novu Googleovu obavijest koja donosi &#8220;pobolj\u0161anje&#8221; <em>exact<\/em> i <em>phrase<\/em> vrsta klju\u010dnih rije\u010di<\/a>.<\/p>\n<p>Pobolj\u0161anje bi iz osnova promijenilo zna\u010denje samih termina, jer bi i klju\u010dne rije\u010di koje nisu exact i phrase,\u00a0nego su pribli\u017ene varijante istih (od klasi\u010dnih tipfelera, jednine i mno\u017eine, akronima itd.) aktivirale oglas.\u00a0Ova nova opcija \u0107e se uklju\u010divati i isklju\u010divati kroz opcije kampanja unutar AdWords su\u010delja. <\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2012\/04\/adwords-exact-phrase-tipovi1.jpg\" alt=\"AdWords nove kljucne rijeci\" title=\"adwords-exact-phrase-tipovi\" width=\"395\" height=\"200\" class=\"alignnone size-full wp-image-2543\" \/><\/p>\n<h3>\u0160to ogla\u0161iva\u010di mogu o\u010dekivati?<\/h3>\n<p>U prijevodu, to bi zna\u010dilo da svi ogla\u0161iva\u010di koji \u017eele zadr\u017eati kontrolu nad svojim <em>exact<\/em> i <em>phrase<\/em> klju\u010dnim rije\u010dima, a s druge strane misle iskoristiti dodatni promet i potencijalne konverzije koje ova opcija daje, mogu izraditi zasebne kampanje &#8211; od kojih jedna ima uklju\u010denu opciju, a druga isklju\u010denu.<\/p>\n<p>Ovo Googleovo pobolj\u0161anje trebalo bi stupiti na snagu polovicom svibnja, a na ogla\u0161iva\u010dima je da vide koliko \u0107e ono biti u\u010dinkovito za njihove kampanje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svi korisnici AdWords-a koji su ovih dana optimizirali, pobolj\u0161avali i uglavnom bavili se svojim oglasnim kampanjama, imali su priliku vidjeti novu Googleovu obavijest koja donosi &#8220;pobolj\u0161anje&#8221; <em>exact<\/em> i <em>phrase<\/em> vrsta klju\u010dnih rije\u010di.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[592,120,44,597,388],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/2537"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":0,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}