{"id":2603,"date":"2012-04-30T12:00:07","date_gmt":"2012-04-30T10:00:07","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=2603"},"modified":"2012-04-30T12:00:07","modified_gmt":"2012-04-30T10:00:07","slug":"google-transparentniji-pri-izracunavanju-quality-score-a","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/advertising\/google-transparentniji-pri-izracunavanju-quality-score-a\/","title":{"rendered":"Google transparentniji pri izra\u010dunavanju Quality Score-a"},"content":{"rendered":"<p><em>Quality Score<\/em>, parametar kojim Google izra\u010dunava koliko su relevantni oglasi, klju\u010dna rije\u010d i destinacijska (<em>landing<\/em>) stranica, postao je prije nekoliko dana transparentniji i jasniji ogla\u0161iva\u010dima.<\/p>\n<h3>Za\u0161to je ova promjena bitna?<\/h3>\n<p>S novim informacijama ogla\u0161iva\u010d mo\u017ee saznati kako pobolj\u0161ati <em>Quality Score<\/em>, odnosno kako oglasi kotiraju u direktnoj usporedbi s ostalim ogla\u0161iva\u010dima.<\/p>\n<p>Uz nove promjene, mogu\u0107e je preciznije odrediti izvor problema, \u0161to do sada nije bio slu\u010daj \u2014 <strong>ogla\u0161iva\u010d to\u010dno mo\u017ee vidjeti da li je problem koji ima vezan uz nizak CTR, neodgovaraju\u0107u <em>landing<\/em> stranicu ili pak pojedini oglas<\/strong>.<\/p>\n<p>Osim toga, potrebno je imati na umu da Google nije promijenio na\u010din izra\u010dunavanja QS-a, ve\u0107 je samo odlu\u010dio otkriti vi\u0161e informacija o istom. Zanimljivo je kako je ova promjena do\u0161la nakon zahtjeva korisnika Google AdWordsa.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2623\" style=\"border-style: initial; border-color: initial; border-width: 0px;\" title=\"Izmjene kod prikaza Quality Scorea\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2012\/04\/novi_vs_stari1.png\" alt=\"\" width=\"320\" height=\"299\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quality Score, parametar kojim Google izra\u010dunava koliko su relevantni oglasi, klju\u010dna rije\u010d i destinacijska (landing) stranica, postao je prije nekoliko dana transparentniji i jasniji ogla\u0161iva\u010dima.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[487,44,1061,729,195],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/2603"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=2603"}],"version-history":[{"count":0,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/2603\/revisions"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=2603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=2603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=2603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}