{"id":3240,"date":"2015-07-14T14:01:41","date_gmt":"2015-07-14T12:01:41","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=3240"},"modified":"2020-11-25T10:13:18","modified_gmt":"2020-11-25T09:13:18","slug":"facebook-mijenja-nacin-naplate-klikova","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/oglasavanje\/facebook-mijenja-nacin-naplate-klikova\/","title":{"rendered":"Facebook mijenja na\u010din naplate klikova!"},"content":{"rendered":"<p><strong>Facebook je u okviru objave najnovije verzije API-ja zna\u010dajno <a title=\"Facebook mijenja definiciju CPC-a\" href=\"https:\/\/www.facebook.com\/business\/news\/updating-cpc-on-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">izmjenio svoju definiciju CPC-a<\/a> (<em>cost-per-click<\/em> = cijena po kliku). Do sada je Facebook u CPC ura\u010dunavao svaki klik unutar jedinice oglasa, \u0161to uklju\u010duje klik na web, ali i akcije poput <em>like<\/em>, <em>comment<\/em>, <em>share<\/em>\u2026<\/strong><\/p>\n<p>S novom verzijom \u0107e se napla\u0107ivati samo <em>link click<\/em> akcije, \u0161to uklju\u010duje:<\/p>\n<ul>\n<li>klik na web<\/li>\n<li><em>action click<\/em> koji vodi na web (<em>Learn more, Shop now<\/em>\u2026)<\/li>\n<li>klik na instalaciju appa<\/li>\n<li>klik na Facebook <em>canvas apps<\/em><\/li>\n<li>klik na pregled videa na drugom webu<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.seekandhit.com\/blog\/ppc\/facebook-mijenja-nacin-naplate-klikova\/attachment\/facebook-2\/\" rel=\"attachment wp-att-3241\"><img loading=\"lazy\" class=\"aligncenter wp-image-3241\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2015\/07\/facebook.png\" alt=\"Facebook Ads\" width=\"366\" height=\"199\" \/><\/a><\/p>\n<p>Iz Facebooka ka\u017eu da su to u stvari akcije na koje u kona\u010dnici ogla\u0161iva\u010di ciljaju te da isti \u017eele imati to\u010dnu informaciju koliko su ti oglasi uspje\u0161ni. To ne zna\u010di da <em>likeovi<\/em> i ostali klikovi prestaju biti bitni. \u00a0Za Facebook, ove \u0107e akcije i dalje imati utjecaj na ocjenu kvalitete oglasa. Tako\u0111er, ogla\u0161iva\u010di \u0107e i dalje mo\u0107i licitrati za iste biraju\u0107i druge metode optimizacije oglasa, me\u0111utim Facebook ih vi\u0161e ne\u0107e ra\u010dunati u svojoj definiciji CPC-a.<\/p>\n<p>U praksi, ova promjena \u0107e za ogla\u0161iva\u010de ujedno zna\u010diti i porast CPC-ova te pad CTR-a., me\u0111utim to ne zna\u010di da Facebook oglasi poskupljuju, ve\u0107 se radi samo o druga\u010dijem na\u010dinu obra\u010duna klikova. \u0160tovi\u0161e, ova promjena nam se \u010dini dobrom s obzirom da \u0107emo od sada pla\u0107ati samo vrijednije klikove, \u0161to \u0107e omogu\u0107iti i optimizaciju oglasa za vi\u0161i ROI.<\/p>\n<p>\u0160to se ti\u010de datuma kad promjene stupaju na snagu, Facebook navodi samo da \u0107emo na vrijeme biti obavije\u0161teni. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook je u okviru objave najnovije verzije API-ja zna\u010dajno izmjenio svoju definiciju CPC-a (cost-per-click = cijena po kliku). Do sada je Facebook u CPC ura\u010dunavao svaki klik unutar jedinice oglasa, \u0161to uklju\u010duje klik na web, ali i akcije poput like, comment, share\u2026<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[151,90,1432,91,82,94],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3240"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=3240"}],"version-history":[{"count":1,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3240\/revisions"}],"predecessor-version":[{"id":7002,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3240\/revisions\/7002"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=3240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=3240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}