{"id":3367,"date":"2015-08-25T11:56:24","date_gmt":"2015-08-25T09:56:24","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=3367"},"modified":"2020-11-25T10:13:17","modified_gmt":"2020-11-25T09:13:17","slug":"novi-formati-oglasa-na-facebook-audience-network","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/oglasavanje\/novi-formati-oglasa-na-facebook-audience-network\/","title":{"rendered":"Novi formati oglasa na Facebook Audience Network"},"content":{"rendered":"<p><strong>Facebook uvodi nove formate oglasa na svoju mobilnu ogla\u0161iva\u010dku mre\u017eu, kao i novi na\u010din komuniciranja brendova s korisnicima.<\/strong><\/p>\n<p>Facebook je od 11.kolovoza omogu\u0107io kori\u0161tenje autoplay video oglasa u svojoj mobilnoj ogla\u0161iva\u010dkoj mre\u017ei Audience Network. Video oglasi \u0107e se natjecati zajedno s ostalim formatima oglasa kako bi se maksimizirao prinos ogla\u0161iva\u010da po svakom prikazivanju, ka\u017eu iz Facebooka.<\/p>\n<p>Uz video oglase, na Audience Network se tako\u0111er uvode i 3 formata oglasa koja su dosad bila dostupna putem klasi\u010dnog ogla\u0161avanja na Facebooku:<\/p>\n<ul>\n<li><strong>Dynamic Product Ads<\/strong> &#8211; oglasi koji omogu\u0107avaju prikazivanje proizvoda koji su korisnici pregledali na web stranici ili u aplikaciji.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.seekandhit.com\/blog\/facebook-2\/novi-formati-oglasa-na-facebook-audience-network\/attachment\/dpa-facebook\/\" rel=\"attachment wp-att-3392\"><img loading=\"lazy\" class=\"aligncenter wp-image-3392\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2015\/08\/DPA-Facebook.png\" alt=\"\" width=\"390\" height=\"322\" \/><\/a><\/p>\n<ul>\n<li><strong>Multi-image Ads<\/strong> &#8211; oglasi koji omogu\u0107avaju istovremeni prikaz do 5 oglasa odjednom.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.seekandhit.com\/blog\/facebook-2\/novi-formati-oglasa-na-facebook-audience-network\/attachment\/mia-facebook\/\" rel=\"attachment wp-att-3397\"><img loading=\"lazy\" class=\"aligncenter wp-image-3397\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2015\/08\/MIA-Facebook.png\" alt=\"\" width=\"390\" height=\"373\" \/><\/a><\/p>\n<ul>\n<li><strong>Click-To-Play Video<\/strong> &#8211; video oglasi koji se pokre\u0107u radnjom korisnika.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.seekandhit.com\/blog\/facebook-2\/novi-formati-oglasa-na-facebook-audience-network\/attachment\/ctpva-facebook\/\" rel=\"attachment wp-att-3401\"><img loading=\"lazy\" class=\"aligncenter wp-image-3401\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2015\/08\/CTPVA-Facebook.png\" alt=\"\" width=\"401\" height=\"225\" \/><\/a><\/p>\n<p>Uz nove formate oglasa dostupne na mobilnim ure\u0111ajima, uvodi se i novi na\u010din komunikacije stranica s korisnicima. Dosad su administratori Facebook stranica mogli odgovarati na upite korisnika samo na onaj na\u010din na koji ih je korisnik kontaktirao (komentar na zid stranice ili putem privatne poruke).<\/p>\n<p>Kroz nekoliko sljede\u0107ih tjedana Facebook \u0107e omogu\u0107iti svim administratorima Facebook stranica da na komentare korisnika na zidu mogu odgovoriti privatnom porukom.<\/p>\n<p>Ova opcija \u0107e omogu\u0107iti administratorima da br\u017ee i efikasnije rje\u0161avaju privatne zahtjeve i pitanja korisnika, pogotovo u situacijama kada su za rje\u0161avanje situacije potrebni privatni podaci korisnika ili neke druge privatne informacije.<\/p>\n<p>Korisnici \u0107e tako\u0111er mo\u0107i odlu\u010diti je li \u017eele primati privatne poruke od brendova, a tu \u0107e opciju mo\u0107i uklju\u010diti ili isklju\u010diti.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook uvodi nove formate oglasa na svoju mobilnu ogla\u0161iva\u010dku mre\u017eu, kao i novi na\u010din komuniciranja brendova s korisnicima.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[1432,91,93],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3367"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=3367"}],"version-history":[{"count":1,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3367\/revisions"}],"predecessor-version":[{"id":7001,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/3367\/revisions\/7001"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=3367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=3367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=3367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}