{"id":569,"date":"2008-12-04T11:02:05","date_gmt":"2008-12-04T10:02:05","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=569"},"modified":"2020-11-25T10:13:19","modified_gmt":"2020-11-25T09:13:19","slug":"kvaliteta-adwords-oglasa-i-alati","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/oglasavanje\/kvaliteta-adwords-oglasa-i-alati\/","title":{"rendered":"Kvaliteta AdWords oglasa i alati"},"content":{"rendered":"<p><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-ads-quality1.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-571\" title=\"google-ads-quality1\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-ads-quality1.png\" alt=\"kvaliteta google oglasa\" width=\"395\" height=\"200\" \/><\/a><\/p>\n<p><em>Ostali \u010dlanci sa Google workshopa: \u00a0<\/em><em><a title=\"Google workshop Zagreb\" href=\"http:\/\/www.seekandhit.com\/blog\/konferencije\/google-radionica-u-zagrebu-prvi-dio\/\">Google radionica u Zagrebu (uvod)<\/a>,\u00a0<a title=\"adwords izvjestaji\" href=\"http:\/\/www.seekandhit.com\/blog\/konferencije\/google-radionica-u-zagrebu-izvjestaji\/\">Google AdWords izvje\u0161taji<\/a>, Pra\u0107enje rezultata (Tracking),\u00a0Primjeri iz prakse, Sadr\u017eajna mre\u017ea (Google Content) &amp; formati oglasa,\u00a0Trendovi &amp; planovi.<\/em><\/p>\n<p>U \u010detvrtom predavanju Steffen je odlu\u010dio govoriti malo vi\u0161e o kvaliteti oglasa, njihovoj povezanosti sa <em>landing <\/em>stranicama i alatima koji mogu pomo\u0107i u radu s AdWords kampanjama.<\/p>\n<p>Na samom po\u010detku predavanja istaknuo je va\u017enost kvalitete oglasa, gdje je jako bitno da u krugu ogla\u0161iva\u010d &#8211; medij &#8211; korisnik bude ravnote\u017ea, odnosno, da se kvalitetom oglasa osigura da sve tri strane dobiju ono \u0161to su tra\u017eile. Kako bi se ta ideja primjenila u praksi, razvijen je sustav &#8220;ocjenjivanja&#8221; oglasa u kojem se formulom <em>Pozicija = Max. CPC x QS\u00a0<\/em>izra\u010dunava kvaliteta oglasa. Najbitniji dio formule je Quality Score:<\/p>\n<p><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-quality-score.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-572\" title=\"google-quality-score\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-quality-score.png\" alt=\"Google Quality Score\" width=\"395\" height=\"288\" \/><\/a><\/p>\n<p>Najinteresantniji dio predavanja je definitivno bio onaj vezan uz <em>landing<\/em>\u00a0stranice, koje, dalo se naslutiti i iz ovog predavanja, dobivaju sve vi\u0161e na va\u017enosti u cijeloj pri\u010di:<\/p>\n<p><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-landing-stranice.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-573\" title=\"google-landing-stranice\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-landing-stranice.png\" alt=\"Google Landing stranice\" width=\"395\" height=\"288\" \/><\/a><\/p>\n<p>Za kraj predavanja, Steffen je skrenuo pa\u017enju na set alata koji se nalaze unutar AdWordsa. Detaljnije o njima ne\u0107u pisati ovdje, no ako vas interesira <em>gdje, \u0161to i kako<\/em>, vi\u0161e informacija mo\u017eete prona\u0107i u samom AdWords su\u010delju.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-landing-stranice1.png\"><\/a><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-adwords-tools.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-575\" title=\"google-adwords-tools\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/12\/google-adwords-tools.png\" alt=\"Google AdWords alati\" width=\"395\" height=\"300\" \/><\/a><\/span><\/p>\n<h3><span style=\"font-weight: normal;\">Ostala predavanja:<\/span><\/h3>\n<p><a title=\"Google workshop Zagreb\" href=\"http:\/\/www.seekandhit.com\/blog\/konferencije\/google-radionica-u-zagrebu-prvi-dio\/\">Google radionica u Zagrebu (uvod)<\/a><br \/>\n<a title=\"adwords izvjestaji\" href=\"http:\/\/www.seekandhit.com\/blog\/konferencije\/google-radionica-u-zagrebu-izvjestaji\/\">Predavanje o Google AdWords izvje\u0161tajima<\/a><br \/>\nPredavanje o pra\u0107enju rezultata (Tracking)<br \/>\nPrimjeri iz prakse (Best practices)<br \/>\nPredavanje o sadr\u017eanoj mre\u017ei (Google Content) &amp; formatima oglasa<br \/>\nPredavanje o Trendovima &amp; Planovima<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U \u010detvrtom predavanju Steffen je odlu\u010dio govoriti malo vi\u0161e o kvaliteti oglasa, njihovoj povezanosti sa <em>landing <\/em>stranicama i alatima koji mogu pomo\u0107i u radu s AdWords kampanjama.<\/p>\n<p>Na samom po\u010detku predavanja istaknuo je va\u017enost kvalitete oglasa, gdje je jako bitno da u krugu ogla\u0161iva\u010d &#8211; medij &#8211; korisnik bude ravnote\u017ea, odnosno, da se kvalitetom oglasa osigura da sve tri strane dobiju ono \u0161to su tra\u017eile. Kako bi se ta ideja primjenila u praksi, razvijen je sustav &#8220;ocjenjivanja&#8221; oglasa u kojem se formulom <em>Pozicija = Max. CPC x QS <\/em>izra\u010dunava kvaliteta oglasa.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[847,60,890,856,86,768,729,194,388,195],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/569"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":1,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":7020,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/569\/revisions\/7020"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}