{"id":6192,"date":"2008-06-30T09:16:11","date_gmt":"2008-06-30T08:16:11","guid":{"rendered":"http:\/\/www.seekandhit.com\/blog\/?p=109"},"modified":"2008-06-30T09:16:11","modified_gmt":"2008-06-30T08:16:11","slug":"ctr-bitan-ili-ne","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/advertising\/ctr-bitan-ili-ne\/","title":{"rendered":"CTR &#8211; bitan ili ne?"},"content":{"rendered":"<p>Kratki <em>followup <\/em>na razgovor koji sam imao na FuturAdu sa nekim na\u0161im biznismenima. Ukratko, po njihovom mi\u0161ljenju, CTR nije bitan ve\u0107 isklju\u010divo ROI. Moja uvjeravanja i tvrdnje kako CTR mo\u017ee imati direktnog utjecaja na ROI nisu ba\u0161 prihvatili kao ne\u0161to na \u0161to bi trebalo obratiti pozornost.<\/p>\n<p>Slu\u010dajno sam nai\u0161ao na jedan <a title=\"google groups\" rel=\"nofollow\" href=\"http:\/\/groups.google.com\/group\/adwords-help-basics\/browse_thread\/thread\/8bdf446bcb221a7c\/\">thread na Google groups koji jasno ocrtava za\u0161to je CTR bitan<\/a>. Rije\u010d je naravno o <em>quality scoreu<\/em> koji je jedan od najbitnijih faktora za poziciju i minimalnu cijenu bida nekog keyworda. A na njega izme\u0111u ostalih faktora direktno utje\u010de:<\/p>\n<ol>\n<li>CTR: \u0161to vi\u0161i, to bolje.<\/li>\n<li>Struktura ra\u010duna: klju\u010dne rije\u010di bi trebale biti organizirane u tematske grupe<\/li>\n<li>Kvaliteta landing stranice<\/li>\n<li>Povijest ra\u010duna; prosje\u010dni CTR istog<\/li>\n<li><em>Historical<\/em> CTR display URL-ova u oglasnoj grupi<\/li>\n<\/ol>\n<p>CTR svakako mo\u017ee utjecati na cijenu (za\u0161to pla\u0107ati za neku klju\u010dnu rije\u010d 2 kune, kada se mo\u017ee i jednu kunu). A nije li to upravo direktni utjecaj na ROI? &#8211; ulo\u017eiti manje (ni\u017ea cijena klika), a dobiti vi\u0161e?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kratki followup na razgovor koji sam imao na FuturAdu sa nekim na\u0161im biznismenima. Ukratko, po njihovom mi\u0161ljenju, CTR nije bitan ve\u0107 isklju\u010divo ROI. Moja uvjeravanja i tvrdnje kako CTR mo\u017ee imati direktnog utjecaja na ROI nisu ba\u0161 prihvatili kao ne\u0161to na \u0161to bi trebalo obratiti pozornost. Slu\u010dajno sam nai\u0161ao na jedan thread na Google groups [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[533,486,487,734,460,195,489],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/6192"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=6192"}],"version-history":[{"count":0,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/6192\/revisions"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=6192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=6192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=6192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}