{"id":6208,"date":"2008-11-01T11:34:50","date_gmt":"2008-11-01T09:34:50","guid":{"rendered":"http:\/\/www.seekandhit.com\/?p=500"},"modified":"2008-11-01T11:34:50","modified_gmt":"2008-11-01T09:34:50","slug":"usporedba-organskih-i-ppc-konverzija","status":"publish","type":"post","link":"https:\/\/seekandhit.com\/hr\/advertising\/usporedba-organskih-i-ppc-konverzija\/","title":{"rendered":"Usporedba organskih i PPC konverzija"},"content":{"rendered":"<p><a href=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/11\/konverzije1.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-506\" title=\"konverzije1\" src=\"http:\/\/www.seekandhit.com\/wp-content\/uploads\/2008\/11\/konverzije1.png\" alt=\"konverzije\" width=\"395\" height=\"249\" \/><\/a><\/p>\n<p>Google i Compete su udru\u017eenim snagama mjerili ulogu i u\u010dinkovitost pretra\u017eiva\u010da u prodaji. <a title=\"Retail Webinar\" rel=\"nofollow\" href=\"https:\/\/admin.na3.acrobat.com\/_a725968806\/webinar123\/\">Studija ka\u017ee<\/a> kako su u 7 od 8 testiranih kategorija pla\u0107eni klikovi (<a title=\"AdWords oglasi\" href=\"http:\/\/www.seekandhit.com\/usluge\/google-adwords-oglasi\/\">AdWords oglasi<\/a>) do 50% bili u\u010dinkovitiji od onih organskih.<\/p>\n<p>Za\u0161to je to tako? Odgovor se u su\u0161tini name\u0107e sam po sebi \u2014 pla\u0107enu kampanju mo\u017eete strogo usmjeriti na klju\u010dne rije\u010di koje vam donose kvalitetan promet, dok su organska pretra\u017eivanja ipak ostavljena na &#8220;milost i nemilost&#8221; pretra\u017eiva\u010dkih algoritama.<\/p>\n<p>Zanimljiv mi je i komentar <em>pay per click<\/em> stru\u010dnjaka, Brada Geddesa, u kojem se osvrnuo na same pla\u0107ene oglase:<\/p>\n<blockquote><p><em>&#8220;Many consumers know they are ads. Often we click on natural when we\u2019re surfing\/researching, and ads when we\u2019re more in the mood for buying or researching a future purchase.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Google i Compete su udru\u017eenim snagama mjerili ulogu i u\u010dinkovitost pretra\u017eiva\u010da u prodaji. <a title=\"Retail Webinar\" rel=\"nofollow\" href=\"https:\/\/admin.na3.acrobat.com\/_a725968806\/webinar123\/\">Studija ka\u017ee<\/a> kako su u 7 od 8 testiranih kategorija pla\u0107eni klikovi (AdWords oglasi) do 50% bili u\u010dinkovitiji od onih organskih.<\/p>\n","protected":false},"author":2,"featured_media":7394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,12],"tags":[113,85,101,842,335,843,388],"_links":{"self":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/6208"}],"collection":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/comments?post=6208"}],"version-history":[{"count":0,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/posts\/6208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media\/7394"}],"wp:attachment":[{"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/media?parent=6208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/categories?post=6208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seekandhit.com\/hr\/wp-json\/wp\/v2\/tags?post=6208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}