Another edition of Dani Komunikacija is behind us – and once again, it delivered a perfect blend of learning, connection, and celebration.
Our team had the pleasure of joining the inspiring DK community in Rovinj, where we exchanged ideas, gained fresh perspectives, and proudly celebrated our achievements. The cherry on top? Winning a MIXX award in the category of Direct Response and Lead Generation Campaign for our project with My Luxoria.
The campaign, titled “Elevating High-Quality Leads in Luxury Tourism,” stood out for its data-driven strategy, precise audience targeting, and impressive performance in a highly competitive space — luxury tourism. The results speak volumes: more than 23% of users booked directly through the website, inbound inquiries grew by over 21%, and we saw a 45% increase in conversions from the DACH region — all while reducing advertising costs.
We’re grateful to My Luxoria for trusting us for over six years and letting us build this journey together.
We’re equally proud that, beyond the winning campaign, we had six other nominations for projects developed in collaboration with Liburnia Hotels & Villas, Optika Anda, and VOYO. It’s a huge recognition of the creativity, teamwork, and strategic thinking behind each campaign.
Emica Elveđi / PIXSELL
This year, our CEO Mario Frančešević joined two standout panels at DK2025:
“Brave the New Boredom: Is It All About AI? / How AI Is Failing the Industry”
This session raised important questions about the current and future role of AI in creative industries. Mario emphasized a grounded approach — that AI should not be used to simply generate and copy-paste output, but rather as a tool to support us in repetitive and operational tasks, freeing up space for human creativity. His key point:
Don’t let AI think for you — let it help shape your thinking.
IAB Croatia PPP panel: “The Decade We Learned There Is No Such Thing as Online Privacy”
Here, the focus was on the evolving landscape of online privacy — how it’s shaped by regulation, technology, and user expectations. The panel addressed how companies can responsibly navigate this space by adapting to new standards, embracing transparency, and shifting toward data strategies that respect user privacy without compromising performance.
We also want to give a shoutout to the Split Tech City team for hosting a great session on building strong, engaged communities — a topic close to our hearts.
Emica Elveđi/PIXSELL
If you’re curious about how we approach strategy, creativity, and performance — or want a closer look at the campaigns we’re proud of — explore our Case Studies section and follow SeekandHit on LinkedIn, Instagram, and Facebook for fresh insights, behind-the-scenes moments, and stories from the projects that move us forward.
