Dani Komunikacija 2024, IAB MIXX Awards, was a blast for us! For the first time ever, a data-driven marketing project has been awarded the Best in Show award at IAB MIXX Awards.
For the past 14 years, the IAB MIXX award, have been recognizing excellence in advertising campaigns, becoming a valuable platform to showcase quality in the advertising industry. One of the projects that attracted most attention was the one stemming from our collaboration with Valamar.
For more than eight years, we have been working with Valamar on their digital advertising campaigns, applying different methodologies and innovations, iterating campaigns daily, testing and finding ways to bring the best results to our client. The data-driven strategy implemented in their campaigns caught the attention of both the jury and the audience, resulting in winning the most prestigious award in the competition.
Here’s a glimpse of the results achieved by our performance marketing campaigns on the global market:
• In 2023, compared to 2022, we observed a 9% ROAS increase (1047% vs. 963%), a 41% rise in income (2.382mil € vs 1.689mil €), and a 40% increase in reservations (3132 vs. 2239).
• From 2015 to 2023, our performance metrics exhibited impressive growth, including a 271% increase in ROAS, a 835% leap in income and a rise of 534% in transactions.
This achievement proves that the industry is rapidly evolving in the digital direction, and new standards are being set in marketing:
This is a significant recognition for us as it marks the first time that a performance marketing project has won the main award. It confirms that effort and innovation pay off
— said Mario Frančešević, founder of SeekandHit, commenting on winning the award.
Furthermore, this award underscores the success of our long-standing partnership with Valamar. Our collaboration has evolved beyond the traditional agency-client dynamic, transitioning to a strategi business partnership.
This recognition would not have been possible without our team and the trust that Valamar has placed in us during our nine-year collaboration, so this way we’re thanking once again our clients, and giving a huge shoutout to our Valamar team for their constant efforts.
