Winning awards is always an honor, but what truly matters is what stands behind them.
At this year’s SoMo Borac awards we received the Special Mention by Aleph for our project with Valamar Beyond Loyalty: Winning New Guests for Valamar. A project that embodies how deep collaboration, data-driven strategy, and long-term trust can transform marketing performance.
A Decade of Partnership and Shared Vision
For almost ten years, SeekandHit and Valamar have been working side by side to build a data ecosystem that fuels smarter decision-making and sustainable growth.
In an industry as dynamic and competitive as tourism, success isn’t measured by one viral campaign or one high-performing season, it’s the consistency of improvement, precision, and innovation that makes the real difference.
We often overestimate what can be done in a year and underestimate what can be done in ten. Valamar perfectly shows the power of long-term collaboration, the awards are just a reflection of the dedication, vision, and trust we’ve built together
— said Mario Frančešević, CEO of SeekandHit.
Data, Technology, and Human Insight
The Beyond Loyalty project pushed the boundaries of how performance marketing can work for a brand as large and complex as Valamar.
By combining Valamar’s internal data systems with SeekandHit’s analytical and technological expertise, the teams developed a strategy that didn’t just optimize for conversions — it taught algorithms how to think smarter.
Instead of focusing only on what to target, the strategy defined what not to target, allowing for more efficient campaigns, smarter bidding decisions, and clearer signals for machine learning models.
Every ad became a data point. Every data point a learning opportunity.
The results spoke for themselves:
+20% revenue growth with just +14% increase in ad investment,
Over 70% of bookings from new guests,
And a long-term improvement in campaign efficiency across all digital channels.
Building for the Long Game
Domagoj Vidović from Valamar reflected on the award and collaboration with SeekandHit:
It’s a great privilege to be part of the Valamar Riviera team and work on innovative digital projects that truly deliver results. Having a partner like SeekandHit means you can push boundaries — and achieve real impact
These results didn’t happen overnight. They’re the product of years spent fine-tuning measurement, experimenting with technology, and trusting the process.
As algorithms evolve and digital platforms change, what remains constant is the shared commitment to learning, testing, and growing together.
Recognition That Reflects a Mindset
According to Ružica Vrdoljak Ličina, Executive Director of SoMo Borac, and Ivanka Mabić Gagić, Managing Director at Aleph, Valamar and SeekandHit stood out with an innovative, data-driven approach to performance marketing, combining strategic thinking, AI-powered insights, and creativity guided by data. The collaboration demonstrates how long-term vision, consistent execution, and strong partnerships can set new standards in digital marketing.
Being recognized with the Special Mention by Aleph for the second time isn’t just a milestone, it’s a reminder that true performance marketing leadership comes from long-term thinking, data-driven innovation, and partnerships built on trust.
