There are a few useful web tools that can help you choose the right keywords. First of all, one small remark: fluctuation of results using different tools is possible and it should not be considered as the ‘final verdict’ for a certain keyword, but only as one element that can help you in choosing the right keyword.
Anyway, tools are more than useful, but their results should be logically reexamined. Each tool uses different sources when getting the results, so it is recommended to use more that one tool and the comparison of the obtained results should give you the best possible choice of keywords.
The tool’s revision is written under the asumption that you are just getting started with the research and that you don’t have a clear picture of how to decide on the best possible keyword. Tools are not arranged according to the value, but you use them arbitrarily and the best way is to combine the whole set of tools.
Although Microsoft has a whole set of tools (see: AdLabs), this text is all about one certain tool with one simple function- on the basis of one keyword, it offers you a group of other terms related to the keyword you have. Without statistics data , without the list of the most searched terms. Plain and simple.
Although, Wordtracker tool is in its standardized version a paid tool, there is also a free but less reliable version, but it still can give you good and useful results when choosing the right keyword. The tool will show you the first 100 expressions and besides that, it will give you the number of how many times this certain expression has been searched that day. The importance of this tool is the listing of the number of how many times a certain term was searched. Of course, as it was already mentioned, the results should not be taken for granted, but it will certainly help you making the first step and sort out the first group of keywords.
Google Keyword Tool Estimator is one of the most complete tools of this kind. Its value is increased by the fact it generates the results from the most popular search engine. Apart from the standard keyword listing, it offers the number of monthly searches, how competitive a certain term is, and it also gives yearly trends. In case you run into trouble and are without idea when looking for main keywords, the tool offers you the URL input, after which it will give you a list of words extracted from your pages. This is also useful for later check, because in this way you are able to see how Google reads your pages and what keywords, according to Google, are the most relevant ones.
A little note for this tool. It is not available right away after the click on the link, but you need to start the registration, where after the second step, you will be offered a tool for keywords list prediction. It is up to you to enter 1-50 keywords you have, and on the basis of that list, the tool will give you results of search data for each word you had entered, and it will also generate a list of related terms. Note: (It is not required to complete the registration, the tool is offered before the form where you enter personal data).
According to many, one of the best ‘independent’ tools (it does not come from certain search engine). In contribution to that, the free version (along with the paid one) is very useful and informative enough. One big advantage of KeywordDiscovery is that it collects data, according to developers, from over 200 world wide web search engines and has the largest search engine data base.
To conclude, it is a tool from our region. In this occasion, I will quote Blogowski:
Even though, there are a lot of tools of this kind on the market, I instigate this project because first of all, it looks great, it is functional, and of course it is ‘home made’ and it does not lack in quality 😉
So, you have my support, although it would be nice to see in the nearer future, a bit more specific results when talking about regional terms.
