The new university textbook Marketing Communication, a project by the University of Zagreb’s Faculty of Economics (EFZG) and the Croatian Association of Marketing Agencies (HURA), has just arrived in our office – and we are proud to see SeekandHit and our Valamar case included as a best practice example.
This is the first comprehensive marketing communication textbook in over 20 years in Croatia, designed to bridge theory and practice, offering students and professionals alike a clear understanding of modern marketing in an era of algorithms, rapid change, and demanding consumers. The book brings together the most innovative local campaigns of the past decade, including award-winning projects at prestigious international competitions such as Cannes Lions.
Our Valamar case is highlighted for its creativity and effectiveness in driving measurable business results. The project, which contributed to Valamar’s strong brand presence and engagement, also earned recognition for SeekandHit through awards like MIXX and SomoBorac. By showcasing both strategic planning and tactical execution, this case serves as an inspiring example of how integrated marketing communications can deliver tangible results.
The textbook was officially presented in Zagreb to an audience of marketing and creative agency professionals, giving the Valamar case direct exposure to the local marketing community.
While invaluable for students, this textbook is also a great resource for professionals in the industry – providing inspiration, practical examples, and insights that can inform and elevate everyday marketing practice.
This inclusion is a proud moment for SeekandHit, demonstrating the impact and relevance of our work, and we hope it will inspire both students and professionals alike to push the boundaries of creativity and effectiveness in marketing.
