December is already here, and if you haven’t thought about your holiday campaigns—or think you might be a little late—trust us when we say: IT’S NEVER TOO LATE, and it’s never been easier to get started.
As Danilants Ventures reports, Meta’s technologies play a crucial role in influencing festive shoppers:
54% of festive shoppers discovered brands or products on Meta platforms, highlighting the power of social discovery during this season
55% of shoppers reported that Meta’s technologies influenced their purchasing decisions, proving how effective ad placements can drive buying intent
The holiday season is prime time for impulse buys, deal hunting, and last-minute gift shopping. Even a quick campaign can drive impressive results with the help of Meta’s AI tools. Let’s explore how you can create last-minute holiday campaigns that deliver big, even on a small budget.
Why Meta Is Perfect for Late Holiday Campaigns
Meta provides tools that are fast to set up, AI-powered, and highly targeted. This allows you to:
Focus on Results: Choose measurable objectives like traffic or conversions to ensure you’re targeting actions that matter to your business.
Target the Right People: Meta’s AI and advanced targeting options find the audiences most likely to engage or purchase, saving you time and effort with the setup.
Maximize Budget: Meta’s AI ensures your ad spend goes where it matters most.
Why Timing Matters—and Why You’re Right on Time
Holiday shoppers are driven by urgency, especially in December. Late campaigns can capitalize on this last-minute rush by promoting:
Last-Minute Gift Ideas: Highlight products that make for quick, thoughtful presents.
Fast or Free Shipping: Assure customers they’ll get their items in time for the holidays.
Seasonal Bundles or Discounts: Create a sense of value with bundled offers or exclusive holiday discounts.
Our Favorite Campaign Type: Advantage+ Shopping Campaigns (ASC)
For businesses working under tight timelines, Advantage+ Shopping Campaigns (ASC) are an excellent option. Here’s why ASC is the go-to solution for last-minute holiday campaigns:
Fast and Simplified Campaign Setup: No need to define detailed audience segments or complex targeting options as Meta’s AI takes care of that for you.
AI-Driven Optimization: Meta’s machine learning works to deliver your ads to high-converting audiences.
Focus on Conversions: ASC prioritizes actions that matter to your businesses, like purchases, delivering short-term results just in time for the holidays.
How to Set Up a Winning ASC Campaign
1. Pre-Requisites to Boost Success
Before launching your ASC campaign, make sure to cover these basics:
Give Customers a Reason to Convert: Highlight holiday-specific incentives like limited-time discounts, free shipping, or guaranteed delivery by Christmas. Add urgency to your messaging – phrases like Only a Few Left or Ends Tonight are proven to drive action.
Install the Meta Pixel: The Meta Pixel is essential for tracking purchases, measuring campaign results, and enabling retargeting. Make sure it’s installed and functioning properly on your website or online store.
2. Define a Daily or Lifetime Budget
Don’t let a small budget hold you back. ASC campaigns are optimized for efficiency. Start with a smaller daily budget, monitor performance, and scale up once you see results.
3. Choose Clear and Straightforward Visuals
You don’t need professional photography or advanced graphics to make an impact. Simple, product-focused visuals with clear offers often perform best. For example:
Showcase products with festive packaging.
Add text overlays like Holiday Special or 20% Off Today Only.
Tips for Visual Optimization
Meta campaigns thrive on thumb-stopping creative. Keep these tips in mind:
Optimize for Feed and Stories:
Most users scroll on mobile, so your visuals should be formatted for both feed and story placements. Use vertical images or videos for stories and square or horizontal formats for feed ads.
Keep It Festive Yet Simple:
Incorporate holiday themes like ribbons, snowflakes, or gift boxes, but don’t overcrowd your design. The key message/promotion should be at the core of your visuals.
Test and Iterate:
Ideally, upload multiple versions of your visuals and let Meta’s AI identify which performs best. The more the merrier! 🎀
It’s Never Too Late to Win Big
Even if you’re not well prepared, it’s possible to create impactful holiday campaigns that resonate with shoppers and drive conversions. With Meta’s Advantage+ Shopping Campaigns, small budgets and tight timelines are no obstacle.
Make this holiday season your most successful one yet!
