Beside its primary function, PPC systems (especially AdWords) can be used as an excellent search tool — in this case for the purpose of finding bad spellings that can effect the traffic itself. Fot example, look at the word accomodation and its common variations with the most number of search results:
Weather it is about site optimization or PPC advertising, do not neglect keywords entered into search engine by mistake or oversight. The reason I pointed out PPC as ‘ace in the sleeve’ is very simple- you can very quickly come up with some solid results and notice which one of the misspelled keywords brings more traffic, more conversions etc., and at the end, when you obtain useful results, it is not complicated to apply them to your site optimization.
Application of Google AdWords as a tool for search of keywords has the emphasis especially when it comes to small markets. With the ‘right’ tools of this kind, there is a common problem of inadequate representation when it comes to non-english markets and also the problem of misinformation in terms of search results…
