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Unraveling data discrepancies between Google Ads and GA4

Teamwork at its finest! Join our colleagues Ivona (Senior Marketing Specialist) and Daria (Measurement Specialist) as they dive into the interplay of perspectives across campaign data. Together, they’ll uncover insights on resolving data discrepancies between Google Ads and GA4.

Advertising

Analytics

Tracking

Last-Minute Holiday Campaigns on Meta to Maximize Results:

Advertising

5 Must-Know Marketing Insights from This Year’s Web Summit in Lisbon

Advertising

Events

A Kafkaesque Company Culture?

SeekandHit

Digital Trends and Triumphs: Highlights from SoMo Borac 2024

Advertising

Events

Unveiling the Art of Data: Using Data to Showcase Creativity in Advertising

Advertising

Case study

Using Marquez as a lineage tool for Celery

Engineering

Challenges of B2B Marketing

Advertising

EU Ruling on Booking.com’s Price Parity: Effects on Hotel industry and Digital Advertising

Advertising

Filtering Options in GA4: Find Your Data Efficiently

Analytics

Tracking

Valid tracking data? Yes, please (pt.2)

Engineering

Tracking

Dynamic UTM parameters in Meta Ads

Advertising

Campaign Automation

Tracking

The Power of Account Management Skills in PPC Project Management

Advertising

Project management

TikTok Ads vs. other advertising platforms – how do they compare?

Advertising

Embracing Change: How Evolving Marketing Measurement Techniques Can Future-Proof Your Marketing Strategy

Analytics

Tracking

TikTok Advertising: Creating Ads on TikTok

Advertising

Introduction to TikTok Advertising – Basics and Getting Started

Advertising

Celebrating Employee Milestones: (Almost) a Decade at SeekandHit!

Events

SeekandHit

Valid Tracking Data? Yes, Please

Campaign Automation

Digital Strategy

Optimising Style for Speed: Our Journey from styled-components to Tailwind CSS

Engineering

Behind the Scenes at the 1st MeasureCamp Croatia

Advertising

Analytics

Events

SeekandHit