How to Monitor ALL Twitter Visits in Google Analytics?
Based on research, between 70% and 80% of visitors arrive to Twitter using specialised Twitter applications. The unfavourable outcome in this whole situation is that these visits are recorded as direct traffic — meaning that, without putting in a little extra effort, you won’t be able to measure true visits from Twitter (in other words, you’ll only see a part of the traffic coming from the Twitter web interface).
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