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Get to know our take on the industry’s most relevant findings. We made our thumbnails clickbait free and extra shiny just for you.

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Fresh from our Office

Our First Employee Exchange: Gaining Insights and Building Connections

Together with Web2Media, we’ve been the first ones to conduct the Employee Exchange Program within the DALL Alliance. Find more about it here!

Advertising

Events

SeekandHit

Last-Minute Holiday Campaigns on Meta to Maximize Results:

Advertising

5 Must-Know Marketing Insights from This Year’s Web Summit in Lisbon

Advertising

Events

A Kafkaesque Company Culture?

SeekandHit

Digital Trends and Triumphs: Highlights from SoMo Borac 2024

Advertising

Events

Unveiling the Art of Data: Using Data to Showcase Creativity in Advertising

Advertising

Case study

Using Marquez as a lineage tool for Celery

Engineering

Challenges of B2B Marketing

Advertising
Tracking Specialist Intern

EU Ruling on Booking.com’s Price Parity: Effects on Hotel industry and Digital Advertising

Advertising

Filtering Options in GA4: Find Your Data Efficiently

Analytics

Tracking
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Fresh from our Office

Filtering

Filtering Options in GA4: Find Your Data Efficiently

Analytics

Tracking
Valid

Valid tracking data? Yes, please (pt.2)

Engineering

Tracking
Dynamic

Dynamic UTM parameters in Meta Ads

Advertising

Campaign Automation

Tracking
Embracing

Embracing Change: How Evolving Marketing Measurement Techniques Can Future-Proof Your Marketing Strategy

Analytics

Tracking
London’s

London’s MeasureCamp: A Metrics Wonderland

Events

SeekandHit

Tracking
Interaction

Interaction time vs. Conversion time

Tracking
Predictive

Predictive metrics in GA4

SeekandHit

Tracking
New

New UTM parameters in Google Analytics 4

SeekandHit

Tracking
Custom

Custom variables for GAds conversions through GA4

Digital Strategy

SeekandHit

Tracking
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