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Get to know our take on the industry’s most relevant findings. We made our thumbnails clickbait free and extra shiny just for you.

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Fresh from our Office

A Kafkaesque Company Culture?

On International Tolerance Day, November 16th, we’re highlighting key qualities that foster a positive company culture.

SeekandHit

Digital Trends and Triumphs: Highlights from SoMo Borac 2024

Advertising

Events

Unveiling the Art of Data: Using Data to Showcase Creativity in Advertising

Advertising

Case study

Using Marquez as a lineage tool for Celery

Engineering

Challenges of B2B Marketing

Advertising
Tracking Specialist Intern

EU Ruling on Booking.com’s Price Parity: Effects on Hotel industry and Digital Advertising

Advertising

Filtering Options in GA4: Find Your Data Efficiently

Analytics

Tracking
Backend developer

Valid tracking data? Yes, please (pt.2)

Engineering

Tracking

Dynamic UTM parameters in Meta Ads

Advertising

Campaign Automation

Tracking

The Power of Account Management Skills in PPC Project Management

Advertising

Project management
1 2 3 4 5 … 12

Fresh from our Office

Optimal

Optimal = ideal. The case of kompare.hr

Digital Strategy

SeekandHit
24

24 Hours in the Life of a Young Lion(ess) 🦁

Events

SeekandHit
Predictive

Predictive metrics in GA4

SeekandHit

Tracking
Preventing

Preventing and fixing scope creep

Project management

SeekandHit
Scope

Scope creep – the project manager’s worst nightmare

Project management

SeekandHit
Customer

Customer Segmentation: RFM with K-means

Professional Data

SeekandHit

User and Site Analysis
New

New UTM parameters in Google Analytics 4

SeekandHit

Tracking
A

A look beyond technologies – the mediators for learning important concepts

Engineering

SeekandHit
Custom

Custom variables for GAds conversions through GA4

Digital Strategy

SeekandHit

Tracking
1 2 3 4